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Eye-Tracking Unsinn von Tableau

Don’t trust everything you read. Surely you know this already. What you might not know is that you should be especially wary when people call what they’ve written a “research study.” I was prompted to issue this warning by a June 29, 2017 entry in Tableau’s blog titled “Eye-tracking study: 5 key learnings for data designers everywhere”. The “study” was done at Tableau Conference 2016 by the Tableau Research and Design team in “real-time…with conference attendees.” If Tableau wishes to call this research, then I must qualify it as bad research. It produced no reliable or useful findings. Rather than a research study, it would be more appropriate to call this “someone having fun with an eye tracker.”
— Stephen Few

Stephen Few über eine pseudo- wissenschaftliche Eye-Tracking Untersuchung von Tableau. Wenn man Stephens Art mag, dann ist sein Blogpost auf jeden Fall lesenswert.

tl;dr:

The true key learning that we should take from this so-called study is what I led off with: “Don’t trust everything you read.” I know some talented researchers who work for Tableau. This study was not done by them. My guess is that it was done by the marketing department.
— Stephen Few

 

    Source: http://www.perceptualedge.com/blog/?p=2718